618 mid-year sale
Jun 18, 2027
Why demand moves
China’s second-biggest online sale (started by JD.com), with weeks of deals leading to 18 June.
What peaks
BYZXPO has no listings in this country yet — these are the kinds of business that do well this season.
Plan for this season
See where there's room for you
Compare how many businesses of each busy type are near a place with the country as a whole: gaps, typical or crowded. Free accounts get one check a month; paid plans get more.
Sign in to use itKey dates
Start getting ready
May 7 · 6 weeks before
Starts
Jun 18 · In 242 days
Get ready checklist
Plan promotions for the run-up in early June
Questions about 618 mid-year sale in China
When is 618 mid-year sale 2027 in China?
618 mid-year sale 2027 in China is on June 18, 2027.
Which businesses are busiest during 618 mid-year sale?
online stores, electronics stores and appliance stores see the most demand. China’s second-biggest online sale (started by JD.com), with weeks of deals leading to 18 June.
When should businesses start preparing for 618 mid-year sale?
About 6 weeks before — from May 7, 2027 for 618 mid-year sale 2027. Plan promotions for the run-up in early June