Bonus seasons (Japan)
Jun 20 – Jul 15, 2027
Why demand moves
Many employees receive summer bonuses (and again in December), and seasonal gift-giving (ochūgen in summer, oseibo at year-end) follows.
What peaks
BYZXPO has no listings in this country yet — these are the kinds of business that do well this season.
Plan for this season
See where there's room for you
Compare how many businesses of each busy type are near a place with the country as a whole: gaps, typical or crowded. Free accounts get one check a month; paid plans get more.
Sign in to use itKey dates
Start getting ready
May 23 · 4 weeks before
Starts
Jun 20 · In 244 days
Ends
Jul 15
Get ready checklist
Launch gift sets before payday
Questions about Bonus seasons (Japan) in Japan
When is Bonus seasons (Japan) 2027 in Japan?
Bonus seasons (Japan) 2027 in Japan runs from June 20, 2027 to July 15, 2027.
Which businesses are busiest during Bonus seasons (Japan)?
department stores, gift shops, electronics stores and travel agencies see the most demand. Many employees receive summer bonuses (and again in December), and seasonal gift-giving (ochūgen in summer, oseibo at year-end) follows.
When should businesses start preparing for Bonus seasons (Japan)?
About 4 weeks before — from May 23, 2027 for Bonus seasons (Japan) 2027. Launch gift sets before payday