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๐Ÿ‡บ๐Ÿ‡ธ United States

Halloween

Oct 1 โ€“ 31, 2026

Happening now
Why demand moves

Costumes, candy, decorations and parties: spending builds through October and stops dead on the 31st.

Plan for this season
See where there's room for you

Compare how many businesses of each busy type are near a place with the country as a whole: gaps, typical or crowded. Free accounts get one check a month; paid plans get more.

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Business ideas for this season

Costume rental or resale

Low start-up cost

Haunted house or kidsโ€™ party events

Medium start-up cost

Themed cakes and treat boxes

Low start-up cost

Face painting and special-effects makeup

Low start-up cost
In numbers

US Halloween spending was forecast at a record $13.1 billion for 2025 (up from $11.6 billion): costumes $4.3 billion, decorations $4.2 billion, candy $3.9 billion.

Source: National Retail Federation (NRF) / Prosper Insights survey (2025)
Key dates
Start getting ready

Aug 6 ยท 8 weeks before

Starts

Oct 1 ยท Now

Ends

Oct 31

Get ready checklist

Order costumes and decor by August

Sell leftovers on 1 November at a discount

Book party slots for the last two weekends

Also in

The same season in other markets โ€” useful for importing and exporting.

All seasons

Questions about Halloween in the United States

When is Halloween 2026 in the United States?

Halloween 2026 in the United States runs from October 1, 2026 to October 31, 2026.

Which businesses are busiest during Halloween?

party rentals, event planners, bakeries, craft stores, makeup artists and photographers see the most demand. Costumes, candy, decorations and parties: spending builds through October and stops dead on the 31st.

When should businesses start preparing for Halloween?

About 8 weeks before โ€” from August 6, 2026 for Halloween 2026. Order costumes and decor by August

What business can I start for Halloween?

Ideas for Halloween: costume rental or resale (low start-up cost), haunted house or kidsโ€™ party events (medium start-up cost), themed cakes and treat boxes (low start-up cost) and face painting and special-effects makeup (low start-up cost).

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